How to promote an online store: Complete guide

If you are here, you have taken the most important step for your business: Open an online store .

!! Congratulations!! But this has only just begun… Now you have to know how to promote an online store .

Attracting high-quality traffic to your online store is a fundamental part of publicizing your products and making your business profitable.

Here we show you how to promote an online store in a few simple steps.

Generally, you can promote an online store in two different ways:

Organic Marketing (SEO, Social Networks, Email Marketing).
Paid Advertising (PPC and Online Advertising, Influencer Marketing, and Affiliate Marketing).

Let’s see each one of them.

SEO Positioning

Every customer lifecycle starts with search, right? Therefore, it is essential to optimize SEO positioning for Ecommerce . Each position you increase in Google for a keyword will make you have more visits and therefore, more sales.

Generally, depending on the difficulty of your market niche, your online store can take up to six months to position itself . But it’s worth it. SEO positioning takes time and is not immediate for a new online store.

SEO (Search Engine Optimization) is a continuous set of practices aimed at improving the user experience on websites, through the analysis of keywords from your market niche and your competitors and creating updated, high-quality content that resolve the user’s search intent .

Google recommends a series of steps for website owners to achieve top rankings on search engine results pages (SERPs). This ensures that websites are as compatible as possible with a specific theme.

But this doesn’t mean you have to write for Google. Write with your buyer persona in mind and think about what content can be more useful compared to your competitors in the SERPs.

Social networks

Social networks are essential to publicize your product. It is simple and within reach of all businesses. Be active and publish content related to your products and brand values in different formats.

How to promote an online store on social networks:

Create contests and giveaways to increase your list of followers.
Share Reels and Stories on Instagram, Tiktok or YouTube showing how to use your product and its benefits.
Comment and participate as a brand in conversations related to your market niche.
Create a community around your brand. Groups and direct contacts on social networks are useful for generating ambassadors who offer your products and support your brand.
Integrate your online store with Facebook and Instagram Shopping.

Tip : If you regularly publish your products and blog articles on social networks, you are more likely to have Google index your online store faster.

Email Marketing

Who has not ever given their email in exchange for an offer or discount?

Email Marketing remains one of the most useful channels to grow your audience and create a customer base.

Starting to create a subscriber list is a good start if you don’t know how to promote an online store, as it keeps your target audience up to date with the latest news and promotions from your online store.

When designing an email marketing campaign, it is important to personalize the message and briefly describe how your content will benefit them.

In the body of the email, don’t forget to encourage subscribers to take an action, adding calls to action (CTA) that link to the product and category pages of your online store.

In fact, the future of email marketing is increasingly sophisticated and email marketing tools offer more personalization, automation and analysis options to create more attractive and effective campaigns.

Blog

One of the main reasons why your online store needs a blog is your internal linking strategy. That means linking a blog article to other related posts on your blog or to categories and product pages.

Internal links increase the chances of more content being read and shared. As a result, user engagement, time spent in the online store, page views, and traffic will increase.

On the other hand, it helps you position keywords related to your product. In fact, 15% of searches each day on Google are new searches , so you may find business opportunities that your competitors don’t offer.

It is also essential to regularly check for broken internal links. Taking your visitors to a 404 page can harm your SEO positioning.

Google My Business

Creating a Google My Business account is one of the easiest ideas to promote a store to increase your online visibility and appear in local search results.

To promote your online store on Google My Business, the first thing you need to do is create a detailed and accurate business profile , which includes relevant information about your store, such as your address, opening hours, phone number, and website.

It’s also important to include quality, recent, up-to-date photos of your store and products, as well as a logo and cover photo that stands out.

Influencer Marketing

Influencer Marketing is an interesting strategy to attract more customers by collaborating with popular personalities related to your market niche and promote your products among their followers.

The key to the success of your influencer marketing strategy is choosing credible people. It is not necessary that they have thousands of followers, but rather that they have a loyal follower base and an active community committed to the content that the person publishes.

Types of influencers that exist:

Celebrities : Public personalities who have more than 1 million followers.
Macro-influencers : Between 100,000 and 1 million followers on social networks.
Micro-influencers : Influencers with 10,000-100,000 followers and a more loyal and active community.
Nano-influencers : They have several thousand followers (between 1,000 – 10,000 followers), but with a very loyal audience in which they interact frequently.

Generally, engagement is higher for influencers with a smaller audience.

Affiliate Marketing

Along with Influencer Marketing, you can create affiliate programs to promote your online store. The final benefit of using ecommerce affiliate marketing is to expand your niche target audience. Help improve your sales and ROI without much investment.

Online advertising

Beyond organic SEO positioning in search engines, you can take advantage of paid ads to reach a larger audience and convert them into customers.

It is one of the fastest ways to validate your product and helps you segment your target audience by the keyword you choose, geographic area or topic.

You can use social networks such as Facebook, Instagram, YouTube or TikTok and also through powerful advertising platforms such as Google Ads , in which you can analyze keywords and their search volume.

One of the most used ad formats to promote an online store is Google Shopping . By showing your products in Shopping ads, users can filter results by price, brand, store, and other criteria to easily find the products they’re looking for.

Conclusion

Working to increase traffic to your online store develops a favorable chain reaction. The more people visit your store, the more online presence and brand recognition you will gain.

There are many online promotion tools that you can use to promote your virtual store with a small budget.

We hope that this article has helped you know how to promote an online store and helps you generate sales as quickly as possible.

If you are looking for powerful products and resources to help you promote your online store, This blog is the best option. With useful guides, reviews and comparisons you can not only increase your audience, but also save time searching for the best Ecommerce and Marketing tools.