Ecwid opinions: what it is, what it is for and prices

Do you want to add an online store to your website without using a line of code?

Ecwid could be the perfect tool to go one step further and create an online store on your website without investing much upfront.

In this Ecwid reviews review , we explain all aspects of Ecwid and help you understand how it works.

What is Ecwid and how does it work?

Ecwid was founded in 2009 by Ruslan Fazlyev and currently has over 1.6 million registered users worldwide. This led to it being acquired by Canadian e-commerce software expert LightSpeed.

Ecwid works as a cloud-based eCommerce plugin that turns your website into an eCommerce store without writing a single code.

For example, you can have your website hosted on WIX or Squarespace and integrate the online store part with Ecwid .

Since it’s cloud-based, you just have to sign up and start publishing your store. The free plan allows you to list up to 10 products for free.

Who is Ecwid for?

Ecwid is a platform aimed mainly at content creators, who seek simplicity when selling and promoting products without complicating the design.

For example, if you are a blogger, photographer, designer or musician, you can sell:

Digital products (photos, videos, music, e-books).
Products with print on demand.
Manage your store from your mobile.

If you don’t want to invest a lot of money in your online store and you have little time to create it, then Ecwid is a particularly recommended option for you.

Ecwid prices

After seeing the different features of Ecwid, you might be wondering how much Ecwid costs . Ecwid offers three different pricing plans and is one of the few online store builders that offer a free plan.

Their pricing structure is based on the number of products you can sell in your store and advanced features . Below we show you their pricing plan:

Free plan

It is the free version with which you can create up to 10 products . The functionalities included are:

Build a simple store with up to 10 products.
Advertising on the most popular social networks.
Online store or Instant Site.
Unlimited bandwidth.

Venture Plan

It costs 14,08/month and you can create up to 100 products. In addition to everything included in the free plan, it offers:

Sell your products with social networks (Instagram, Facebook).
POS and mobile applications.
Sell digital products.
Access to SEO tools.
Inventory management, creation of discount coupons, etc.

Business Plan

This plan costs 29,08/month and in addition to what we see in the free and Lite plan, it includes:

Publish up to 2500 products.
Sell on marketplaces (Etsy, Amazon, Ebay).
Automated marketing emails.
Abandoned cart emails.
Wholesale price groups, filters and product variations, etc.

Unlimited Plan

It costs 82,50/month and includes the possibility of selling an unlimited number of products, full access to all functions and the possibility of having your own shopping application for iOS and Android (only if you subscribe to the Unlimited annual plan ).

The good thing about Ecwid is that in all their plans they do not charge sales commissions.

What is Ecwid for? 5 Features

Now that we know what Ecwid is, who it is aimed at and its plans, let’s take a look at its main features.

1. Design and customization

When it comes to design and customization, Ecwid has some limitations. As a store owner, you will be able to customize the title and image of the home page, include customer testimonials, upload products, as well as generate pages, such as about us, contact page or your brand mission.

Although you can edit the CSS code of a template, it is not possible to insert/remove things in specific page templates.

Overall, for beginners, Ecwid is more than enough, but for advanced users, it could improve the ability to create category or product-specific templates.

2. Product management

Ecwid’s management of products is agile and intuitive, covering all aspects. Let’s look at the different options that Ecwid offers when creating a new product:

Add a new product : Name and description of the product, images and videos, stock control as well as labels and subtitles to the product.
Attributes : Quickly categorize products into a general category to increase user experience.
Options : Add unlimited options and variants to your products to improve the shopping experience.
Files : To publish digital products (ebooks, videos, music) and other downloadable files.
Shipping and pickup : You can specify if your product requires shipping, its weight, dimensions, and shipping rates.
Taxes : Ecwid will calculate taxes automatically based on your location.
SEO : Customize the appearance of your products in search engines, modifying the title and description of the page (only available in paid plans).
Related Products : Increase your average order value by displaying the Related Products section on the product page.
Product Embed – With the buy now button, you can embed a product on your existing website with a simple code.

3. Sales Channels

With Ecwid you can sell and promote your products on the most popular social networks and marketplaces. Depending on the plan, you can sell your products on Facebook, Instagram, TikTok or marketplaces such as Etsy, Amazon or Ebay.

Applications : Includes selling through Ecwid Mobile for iOS, Android and order processing through the POS system.
Social networks : Facebook Shop, Instagram Shop and Facebook Messenger or Tiktok.
Marketplaces : Google Shopping, Etsy, Amazon and eBay.
On your website : Add Ecwid to a website built with another website builder, such as WIX or WordPress and start selling your products.
Instant Site – The instant site created through Ecwid allows you to upload products and sell them to customers.

4. SEO with Ecwid

Ecwid offers basic SEO capabilities to improve your visibility on Google, from optimizing product descriptions, SSL certificate, or creating a sitemap, but to use them you will have to upgrade to a paid plan, such as Venture.

You can add keywords to product names and descriptions, add product and category meta tags, collect customer reviews, and register a custom domain name .

To expand the potential even further, Ecwid allows you to verify your domain with the Admin Console.

Note : If you finally decide on Ecwid, first deactivate the “ Allow search engines to index the Instant Site ” option so that Google does not index your online store until you have it fully configured.

However, Ecwid is still nowhere near being an SEO-friendly ecommerce platform until they add features like creating 301 redirects or changing product page URLs.

5. App Market

Although Ecwid does not offer as broad an application market as other ecommerce platforms , it has integrations with the most popular tools on the market.

For example, it allows you to integrate your store with Print on Demand applications and sell print-on-demand products (clothing, accessories, decoration).

Ecwid Customer Support

Ecwid offers different support channels such as email, live chat and telephone, depending on the contracted plan.

Unfortunately the free plan is not supported , but Ecwid offers documentation and video guides to help you get started.

If you want to know more about your account, improve sales or deal with any issue related to Ecwid, you can visit their help center .

Lastly, you don’t have to worry about hosting as Ecwid takes care of all activities related to server installation, maintenance and updates. The Ecwid status page gives you information about resolved incidents.

Ecwid Advantages and Disadvantages

Below we show you based on the Ecwid reviews we have found and our testing, what Ecwid excels at and where it needs to improve.

Advantages

Intuitive and simple setup for beginners.
Translation of your store in several languages (Business and Unlimited plans).
Quick integration to sell on social networks and online platforms.
Multiple payment gateways.
Wide application market.

Disadvantages

Although Ecwid does not charge a commission, the payment gateway does charge.
Limit in terms of design and customization of the online store.
SEO functions to position in search engines.

Ecwid vs Shopify Which is better?

When it comes to choosing a platform to create your online store , it is important to consider several factors. Although there are many options available, Ecwid and Shopify are two options that offer numerous advantages.

Below, we present a comparison based on different parameters:

If you are looking to create an online store without spending a lot: Ecwid.
Decide on store setup: Shopify
Choose by SEO: Shopify.
Decide on usability and simplicity: Both are easy to use.
Choose by design: Both have many responsive designs to choose from.

Overall, Ecwid offers excellent value for money and is easy to use. However, if SEO or inventory management is a crucial factor for you, then Shopify is a much more complete option today than Ecwid.

If you are interested, you can read our Shopify review.

Conclusion

After trying Ecwid, we were left with the feeling that it is a very complete online store creation platform, as long as you keep in mind that it is aimed at projects or businesses that are not very complex or require a large infrastructure, since The design of the online store is limited.

We encourage you to try Ecwid and add some products to your existing website, so you can draw your own Ecwid conclusions and opinions. More and more small and local businesses are joining Ecwid, so there will be something good.

If you already have a website and want to add only a few products, Ecwid is a great option, especially if the products do not have variants such as different sizes or colors.

And you? Have you already tried Ecwid? Tell us your feedback in the comments so that other users can learn more Ecwid opinions. Thank you very much for reading us!